2021
2021 GOALS
The Hometown Project provides a critical benefit to local candidates, grassroots partners, and the Hometown Energizers who can impact local elections that are often decided by just a few hundred votes. In 2021, The Hometown Project partnered with Clean Virginia to support 21 progressive candidates in competitive races in this crucial battleground state, reaching an estimated 475,000 voters within those districts and serving up 4.6 million ad impressions.
“”It was great to see someone from Loudoun County reaching back out to his hometown to encourage others to vote and engage with state-level politics. State government makes such a difference in people’s lives—thank you for raising your voice to highlight that.””
11+ Energizers supported 21+ local candidates in crucial races in their hometowns. By developing, producing, and fielding geo-targeted videos and banners from our hometown artists and influencers, we brought these progressive candidates valuable name recognition and support.
9 of those candidates were also supported by 6 additional Energizers that do not hail from Virginia. This portion of our 2021 program was part of the research study we designed and conducted in this year.
In addition to our direct to camera video spots, we added a still image campaign with banner ads to complement our video content. Banner ads broadened our reach and were successful at driving voters to candidate websites to learn more.
2021 Team
Founder & Chair of Advisory Board: Peter Salett
Executive Director: Erin Frederick
Program Director: Amy DiPrima
Content Producer: Marla Ratner
Creative Consulting Producer: Justin Casselle
Head Writer: Grace Critchfield
Writing & Communications: Alexis Buryk
Graphic Designer: Ben Tostado & Willy Wong
Digital Distribution Lead: Colin Delany
Research Lead & Data Analyst: Sara Angevine
Development & Fundraising: Malinda Logan
Communications & Media Strategist: Shaw Bowman
Art Director/Illustrator: Tiffany Pai
Motion Gfx: Tamao Kiser
Lead Editor: James Taylor
Assistant Editor: Sabrina Thompson
Programming Interns: Zainab Jaffa and Hannah Sternburg
Writers and Creatives: Andrew Abramson, Nasreen Alkhateeb, Christine Bachman, Jim Biederman, Alexis Buryk, Jordan Carlos, Justin Casselle, Grace Critchfield, Eva Estrada, Christian Finnegan, Sharlette Hambrick, Sydney Oshuna, Celia C. Peters, Joshunda Sanders, Ben Tostado
Web: Rachel Rosenthal, Let’s Make a Website!