The Hometown Project 2020 Impact Report highlights the benefits that together we brought to local caMPAIGNS & the importance of Investing all the way down the ballot
In the 2020 election cycle The Hometown Project produced 140+ voter facing videos, with a multi-channel distribution strategies across programmatic and social media outlets, in 10 states.
44 influential artists contributed to Get Out the Vote content and supported 57 local candidates in crucial down-ballot elections in their hometowns, reaching over 5 million voters in key districts across the country in the crucial 2020 election cycle.
In 2020 we began to reach beyond the ballot to become more involved in issues-based stories. In tandem with our long-term goals of electing progressive leaders, we told the story of how these important issues directly impacted our daily lives and ultimately connect to policy and the state and local leaders who make change.
In the 2020 election cycle, we produced 140+ voter facing videos concentrated in Michigan and Ohio with additional engagement in Arizona, Florida, Illinois, Minnesota, Missouri, Pennsylvania, Texas and Wisconsin.
Using various creative vehicles, including animation and a game-show format,
26 Energizers contributed to Get Out the Vote content for their home states as well as a national
piece focused on down-ballot voting featuring Kerry Washington.
36+ Energizers supported 50+ local candidates
in crucial races in their hometowns. By developing, producing, and fielding geo-targeted videos
from our hometown artists and influencers, we brought these progressive candidates valuable name recognition and support.
The Hometown Project and our electoral partners support and give voice to diverse, progressive candidates who have a connection to their communities and a proven record of constructive, positive work within their districts. We make a dedicated effort to ensure these candidates embody different and varied perspectives, including gender, age, and ethnicity. Each year, our goal is to ensure that our candidates are informed, balanced representatives and reflections of the communities they serve.
Let’s all support our local candidates
““The Hometown Project knocked it out of the park! Our Ohio Hometown Energizers went above and beyond to help promote legislative and judicial candidates from across the Buckeye State. Ohio Democrats LOVE our Hometown Energizers!””
If you want to take a deeper dive into our digital distribution in Michigan and Ohio, our Digital Strategist, Colin Delany takes you behind the scenes through our multi-channel approach to digital distribution strategy.
Targeted Digital Video Ads in State Legislative Races: A Case Study
Since 2017, The Hometown Project has mobilized over 70 influential "Hometown Energizers" to support over 125 local candidates and GOTV campaigns energizing voters across 18 states!
Our work continues in 2021 as we return to Virgina for key state and local elections as well as explore expanded work in Kentucky, Louisiana, Mississippi and New Jersey.
Please consider making an investment in this important initiative. We look forward to working together to bring real change to local campaigns, elections and hometowns in each and every election!
During the pandemic, we provided a critical benefit to voting access and voting rights.
We met a clear and critical need to encourage early voting, vote by mail and via absentee ballot. We educated voters on which state and local leaders on their ballot could guide their community safely through the pandemic. Get out the vote content directed people on where, when, and how to vote safely in their state.
We created functional and scalable videos that encouraged early voting and educated voters on their respective state voting access, deadlines and key information to ensure record turnout.